The wax industry is inevitably linked with nature as natural waxes are produced by bio-organisms to protect themselves against mechanical stress, loss of moisture, parasites and UV radiation. Natural waxes are synthesized biochemically by numerous plants and animals. Especially in warm climates, plants secrete waxes as a way to control evaporation and hydration, essentially to protect against de-hydration.
But even synthetic microwaxes have their origin in nature: they are of fossil origin and mineral oil derived. And “green” ingredients are in high demand with the consumer – especially when it comes to cosmetics. Some people say you should not put anything on your skin that you would not want to eat. Most waxes are approved for the use in food or for food contact, so they are truly safe, even for very frequent oral or topical use.
In the past, many people perceived formulations with waxes as heavy, dull, sometimes sticky, and too occlusive. Therefore, in skin care, waxes were primarily used in cold and barrier creams and other rich W/O emulsions. Constant innovation and optimization in order to obtain more refined and, for the cosmetic industry, better and more widely applicable and acceptable natural waxes has unlocked many doors for the application of natural waxes in skin care and color cosmetics, however. It is now realized that waxes have gained a much bigger potential! They are very useful based on their virtually innumerable advantageous properties. Besides providing stability, enhancing viscosity and consistency, they form flexible, protective layers and many of them have a superb, light, soft, and buttery skin feel.